LO3 - Be able to originate and plan a music video production for a specific music track

Deadline: Midnight Friday 12th December

You now need to prepare a pitch and then pre-production documentation for a music video. You need to cover all of the technical pre-production elements, and include creative documents: storyboards, scripts, audience profile etc. as appropriate (see support below).

Greenlight Pitch

You must pitch your ideas to the class before you work in your finalised pre-production work. Therefore the following must be prepared:

a.    Development of Initial Ideas

b.    Track selection and approval

c.    Moodboard to represent chosen genre

d.    ‘Collage’ style image or photos to represent chosen target audience

e.    Screen test shots of possible actors

f.     Brainstorms of early ideas for video

g.    Treatment to represent music video ideas

h.    Build up to a pitch to class

i.      Use the blog to illustrate the presentation.

The evidence you submit for this task will be:

Originate ideas: choosing music track; analysing music track (meaning, content, imagery, narrative, duration, pace, style, semiotics); performer’s style; performer’s image; video’s style; creative concept.

Research: sources for locations; found footage (video archives, libraries, websites, copyright, waivers).

Plan: script; storyboard; shooting script (camera movements, takes, angles, continuity);selection of technical and performance crew; team roles and responsibilities; production organisation and schedule; location recces; risk assessments; permissions to film; clearances.

Marking Criteria

Pass	Merit	Distinction
All processes will be covered and documentation will be organised sufficiently well that any particular document can be found with ease. You will originate and plan a music video production for a specific music track working within appropriate conventions. To complete your folder you may have had frequent and support, but you will have taken it on board and acted on it.	All processes will be covered in detail, and documentation will be carefully and neatly presented, and clearly organised. You will originate and plan a music video production for a specific music track effectively showing some imagination. You may have had support and assistance on more complex matters, but will have taken it on board and acted upon it.	All processes will be addressed in detail, with presentation and organisation that approaches professional standards. You will originate and plan a music video production for a specific music track to a technical quality that reflects near-professional standards, showing creativity and flair. You will work independently and co-operatively and meet all deadlines. Where advice is required you will seek it out and weigh it up for yourself. In short, your self-management skills will be close to meeting professional expectations.

Task 3 Checklist 

Your submission needs to show that you have done the following:

Pre-production Task	Complete
Identified finance needed
Identified finance available
Identified personnel needed
Identified personnel available
Identified resources needed
Identified resources available
Prepared budget
Contracted personnel
Booked resources
Prepared schedules
Identified health and safety implications
Identified legal implications
Identified risks to project
Your documentation should include the following:
Pre-production Documentation	Complete
Originate Ideas
Choosing music track
Analysing music track (meaning, content, imagery, narrative, duration, pace, style, semiotics)
Performer’s style
Performer’s image
Video’s style
Creative concept
Research
Sources for locations
Found footage (video archives, libraries, website, copyright waivers)
Audience research and profile
Plan
Script
Storyboard
Shooting script (camera movements, takes, angles, continuity);
Costume and Prop list
Selection of technical and performance crew
Team roles and responsibilities
Production organisation and shooting schedule
Location recces
Risk assessments
Permissions to film
Clearances

Track Selection

Your potential track must conform to the following criteria:

1. It must provide opportunities for original and creative work
2. It must not have been promoted successfully in the last 3 years by a professional music video
3. It must have a clearly definable target audience
4. It must be generically identifiable i.e as clearly belonging to a particular genre/sub/genre
5. it must be of digital quality and in an appropriate format for capturing to Adobe Premiere Pro CS5
6. The track must have been recorded to a high standard, including if using an independent artist (e.g. local band)
7. You need to be able to prove you have checked ownership and have sought permission to use the track.

Your choices will need to:

1. Be filtered out by your teacher if unsuitable (please anticipate the likely 'secondary' audience at Henley (parents, younger children, principle etc)
2. Inspire you to make a creative, original music video that uses and/or challenges conventions
3. Be suitable for broadcast on mainstream music television so
• No swearing
• No sexually aggressive language/imagery
• Avoid drug related lyrics/imagery