LO2 - Understanding the styles, conventions and techniques of music videos.

Deadline: Midnight Friday 14th November

 You now need to produce comprehensive research into music videos that explains and demonstrates the styles, conventions and techniques of music videos.

1. Produce a PP or Prezi or video for your analysis into ‘Styles’ of music videos.

You should demonstrate understanding of the following:

Styles

- Mention a variety of different popular music genres

- In-concert footage

- Animation (stop motion, digital)

- Interpretative music video

- Narrative

- Impressionist (impress the senses, artsy)/ Surrealist

- Pastiche/- Parody

- Referencing/ Homage

- Influence of commercials.

2.  Your textual analysis of conventions and techniques should go straight onto your blogs with screen grabs to support.  You should analyse 5 music videos in detail with at least 10 screen grabs from each.

You should demonstrate understanding of the following:

Conventions: lyric interpretation; extending or consolidating song’s meaning; allusion; links to other artists.

Techniques: cutting to beat; effects; miming and lip sync; playback and lip sync; multi-image; camera movements; camera angles; chroma key.

Textual Analysis Support

You should ensure you are analysing for the following:

• Camera angle, shot type, movement & position (camera movements; camera angles)
• Editing (cutting to beat; effects; miming and lip sync; playback and lip sync; multi-image; chroma key)
• Mise en scene
• Dominant ideologies
• Genre conventions
• Intertextual references (allusions* & links to other artists)
• Andrew Goodwin (lyric interpretation; extending or consolidating song’s meaning)
• Laura Mulvey
• Voyeurism
• The Star Theory.

Pass	Merit	Distinction
All styles, conventions and techniques will be covered and the video will be completed sufficiently well that these are clearly described with some appropriate use of subject terminology. To complete your video you may have had frequent assistance, but you will have taken it on board and acted on it.	All styles, conventions and techniques will be covered in detail, and the video will be carefully and neatly completed, that these are clearly described with generally correct use of subject terminology. You may have had support and assistance on more complex matters, but will have taken it on board and acted upon it.	All styles, conventions and techniques will be addressed in detail, and the video will be carefully completed to approaching professional standards, that these are clearly described with consistent use of subject terminology. You will work independently and co-operatively and meet all deadlines. Where advice is required you will seek it out and weigh it up for yourself. In short, your self-management skills will be close to meeting professional expectations.

 *Allusions are a reference in a literary work to a person, place, or thing in history or another work of literature. Allusions are often indirect or brief references to well-known characters or events. For example: “I’m only a man in a silly red sheet, digging for kryptonite on this one way street.  "Superman" lyrics (Five for Fighting) = the allusion is to Superman, as it is assumed that everyone knows that kryptonite is his one weakness.

Additional Support & Guidance

Task 1: Conventions of Genre

Create a section which explains and identifies different conventions of music video, in terms of genre, with reference to specific examples. You will cover a range of genres and identify conventions of the genre. Display the conventions of 3 different genres of music as shown in music videos. An annotated mind map or image map could be effective. Illustrate your points with examples where possible.

What conventions are found in different genres of Rock/Rap/Pop (choose any genre or sub genre you please) music videos?

• appearance (how do the artists look and act?)
• themes (e.g guns, crime, sex, love)
• locations
• images
• content (this can include typical stories, scenes or things/props)
• typical shots (e.g low angle shots in hip hop and heavy metal; dance scenes in Pop; band performance shots in rock/heavy metal)
• How are women potrayed How are men portrayed?

 e.g Heavy Metal:

People (white, long haired males with tattoos and piercings. Often behaving in a very masculine and macho way. It is important for them to be seen playing their instruments. Many shots focus on the band playing guitars, drums etc)

Themes (often include the supernatural, being different, rage, anger, violence, darkness, hatred, loneliness, despair, love)

Textual Analysis of Music Videos Support

Textual Analysis of Music Videos from zlorhenley

Links to Exemplar Work


http://unit29musicvideoproduction-mb.blogspot.co.uk/2012/10/task-2-understand-styles-conventions.html
http://prezi.com/b0vsixjm4joe/unit-29-music-video-production-task-2/


Textual Analysis Exemplar Work

http://julieandshara2g324mediacoursework.blogspot.co.uk/2012/09/task-3-video-analysis-video-1.html