LO1 - Understanding the purpose of music videos

Deadline: Midnight Friday 17th September 

Once you have learned about the history and development of music videos, you need to think about what the purposes of music videos are.

Create a video/PP/Prezi explaining the varied purposes of music videos with elucidated examples referencing videos you have studied and analysed.

Your video should demonstrate understanding of the following purposes:

-       Promotional 

-       Extension of income  

-       Extension of outlets (music channel, direct DVD and CD, website and   download) 

-       Synergy (films, TV programmes) 

-       Producers’ strategies (major label, independent and artist self-produced).

Marking Criteria

Pass	Merit	Distinction
Describe the purpose of music videos with some appropriate use of subject terminology.	Explain the purpose of music videos with reference to detailed illustrative examples and with generally correct use of subject terminology.	Comprehensively explain purpose of music videos with elucidated examples and consistently using subject terminology correctly.

For higher grades it is vital that you refer to SPECIFIC EXAMPLES of music videos and explain how they achieve different purposes. At the bottom of this page you will find excerpts of examples of different standards of student response as well as the official criteria for this assignment.

Additional Support and Guidance

Ao1 Support from zlorhenley

Links to Exemplar Work

http://musicvideounit.blogspot.co.uk/2012/11/unit-29-task-1.html
http://twood95.wordpress.com/category/unit-29-music-video-production/