Deadline: Midnight Friday 12th December
You now need to prepare a
pitch and then pre-production documentation for a music video. You need to
cover all of the technical pre-production elements, and include creative
documents: storyboards, scripts, audience profile etc. as appropriate (see
support below).
Greenlight Pitch
You must pitch your ideas
to the class before you work in your finalised pre-production work. Therefore
the following must be prepared:
a.
Development of Initial
Ideas
b.
Track selection and
approval
c.
Moodboard to represent
chosen genre
d.
‘Collage’ style image or
photos to represent chosen target audience
e.
Screen test shots of
possible actors
f.
Brainstorms of early
ideas for video
g.
Treatment to represent music
video ideas
h.
Build up to a pitch to
class
i.
Use the blog to
illustrate the presentation.
The
evidence you submit for this task will be:
Originate ideas: choosing music
track; analysing music track (meaning, content, imagery, narrative, duration,
pace, style, semiotics); performer’s style; performer’s image; video’s style;
creative concept.
Research: sources for locations; found footage (video
archives, libraries, websites, copyright, waivers).
Plan: script; storyboard; shooting script (camera
movements, takes, angles, continuity);selection of technical and performance
crew; team roles and responsibilities; production organisation and schedule;
location recces; risk assessments; permissions to film; clearances.
Marking Criteria
Pass
|
Merit
|
Distinction
|
All processes will be covered and
documentation will be organised sufficiently well that any particular
document can be found with ease. You will originate
and plan a music video production for a specific music track working within
appropriate conventions. To complete your folder you may have had frequent and
support, but you will have taken it on board and acted on it.
|
All
processes will be covered in detail,
and documentation will be carefully and neatly presented, and clearly
organised. You will originate and plan a music video production
for a specific music track effectively showing some imagination. You may have had
support and assistance on more complex matters, but will have taken it on
board and acted upon it.
|
All processes will be addressed in
detail, with presentation and organisation that approaches professional
standards. You will originate and plan a music video production
for a specific music track to a technical quality that reflects
near-professional standards, showing creativity and flair. You will work
independently and co-operatively and meet all deadlines. Where advice is
required you will seek it out and weigh it up for yourself. In short, your
self-management skills will be close to meeting professional expectations.
|
Task 3 Checklist
Your
submission needs to show that you have done the following:
Pre-production
Task
|
Complete
|
Identified
finance needed
|
|
Identified
finance available
|
|
Identified
personnel needed
|
|
Identified
personnel available
|
|
Identified
resources needed
|
|
Identified
resources available
|
|
Prepared
budget
|
|
Contracted
personnel
|
|
Booked
resources
|
|
Prepared schedules
|
|
Identified health and safety
implications
|
|
Identified legal implications
|
|
Identified risks to project
|
|
Your documentation should include
the following:
|
Pre-production
Documentation
|
Complete
|
Originate Ideas
|
|
Choosing
music track
|
|
Analysing
music track (meaning, content, imagery, narrative, duration, pace, style,
semiotics)
|
|
Performer’s
style
|
|
Performer’s
image
|
|
Video’s style
|
|
Creative
concept
|
|
Research
|
|
Sources
for locations
|
|
Found
footage (video archives, libraries, website, copyright waivers)
|
|
Audience
research and profile
|
|
Plan
|
|
Script
|
|
Storyboard
|
|
Shooting
script (camera movements, takes, angles, continuity);
|
|
Costume
and Prop list
|
|
Selection
of technical and performance crew
|
|
Team
roles and responsibilities
|
|
Production
organisation and shooting schedule
|
|
Location
recces
|
|
Risk
assessments
|
|
Permissions
to film
|
|
Clearances
|
|
Track Selection
Your potential track must conform to the following criteria:
- It must provide opportunities for original and creative work
- It must not have been promoted successfully in the last 3 years by a professional music video
- It must have a clearly definable target audience
- It must be generically identifiable i.e as clearly belonging to a particular genre/sub/genre
- it must be of digital quality and in an appropriate format for capturing to Adobe Premiere Pro CS5
- The track must have been recorded to a high standard, including if using an independent artist (e.g. local band)
- You need to be able to prove you have checked ownership and have sought permission to use the track.
Your choices will need to:
- Be filtered out by your teacher if unsuitable (please anticipate the likely 'secondary' audience at Henley (parents, younger children, principle etc)
- Inspire you to make a creative, original music video that uses and/or challenges conventions
- Be suitable for broadcast on mainstream music television so
- No swearing
- No sexually aggressive language/imagery
- Avoid drug related lyrics/imagery
